There are five very different reasons why 55 million people approve of Trump
1. They are getting exactly what they want
- Rich people or business owners. They love Trump's tax breaks and regulatory policies because those policies help them keep or make more money.
- Immigration. They wanted tougher enforcement and more deportations. It's exactly what they voted for and it's exactly what Trump gave them and keeps giving them.
- Evangelical Christians. He's delivering on abortion, conservative judges, and the religious issues they care about. It does not matter to them that Trump is not remotely Christ-like.
- The culture war - DEI (Diversity, Equality Inclusion), transgender issues, guns, crime. Trump is fighting the fights that they want him to fight.
2. It hasn't happened to them yet
But Trump's policies are seriously affecting some of his followers but not all:- The farmers who supported Trump and are now getting squeezed by record diesel prices and tariffs.
- MAGA cattle ranchers who are now furious with Trump about importing more Argentinian beef.
- Businesses and tourism that have strong links with Canada (not included in the talk)
- Immigration. There are people in MAGA who supported ICE until someone close to them was deported.
3. They can't admit they were wrong
If Trump is wrong it means admitting they were wrong, too. These are people:- who were more deeply immersed in the Trump cult.
- who voted for him three times, defended him for years,
- argued with friends and family, posted about him, wore the MAGA hat
- maybe lost relationships over him.
4. They are brainwashed
It's almost impossible to overstate the power and influence of the MAGA media bubble.- the same stories, the same explanations, the same warnings, the same enemies. From:
- television, podcasts, YouTube, Facebook, Twitter (X). Reinforced by:
- their friends, their family, their church, their community
It's easier to fool someone than to convince them they've been fooled.
- Everyone else is lying - TV news, social media, friends & family
- Facts don't reach them.
No information can get inside the bubble that challenges their beliefs - Complex problems are made simple
Black or white, good or bad, accept or reject. Trump patriots v Democrat traitors
5. Racism and White Nationalism
MAGA has provided a political home where racists and white nationalists feel they belong. MAGA offers policies, and a community where these attitudes are acceptable.For some Trump supporters, racial attitudes and concerns about America becoming less white are a part of their beliefs and value system, and also a part of what attracts them to MAGA.
Conclusion
There probably isn't one thing that Trump can do that would suddenly make all of MAGA leave him, no matter how bad it is.American democracy depends on it.










